10/31/2010

VIDEO - Steven Johnson: De unde vin ideile bune


O lectura despre "idei bune", despre inovatie si sursele sale + relatia cu diversitatea de conexiuni sociale. Johnson incearca sa faca o poveste (pe larg in cartea sa) despre cum inovatia a aparut prin "imprumtul" de idei din alte domenii, un fenomen vizibil in stiinta. Mai vorbeste si despre puterea Internetului si noile retele sociale care ofera posibilitatea de a studia detaliat sursele ideilor bune.

Autorul studiaza comercializarea inovatiei si felul in care influenteaza creativitatea, comparativ cu modelul deschis si natural (open-source). Este o lectura despre stiinta, nu despre programare.



Descriere de la sursa:

How and why do world-changing ideas surface? Johnson writes, "The argument of this book is that a series of shared properties and patterns recur again and again in unusually fertile environments. I have distilled them down into seven patterns: the adjacent possible; liquid networks; the slow hunch; serendipity; error; exaptation; and emergent platforms. The more we embrace these patterns – in our private work habits and hobbies, in our office environments, in the design of new software tools – the better we will be at tapping our extraordinary capacity for innovative thinking."

Johnson traces these patterns across centuries and disciplines, from the FBI's tragic failure to grasp the importance of information that might have prevented the 9/11 terrorist attacks to Gutenberg's use of wine-press technology to build the world's first printing press with moveable type to the founding of Google on a Net-transforming hunch. But the relevant question, Johnson insists, is not how these guys got to be so clever (or not). Rather, what we need to ask is: What kind of environment fosters remarkable innovation?

With four critically acclaimed books, the two most recent being New York Times Notable Books, Steven Johnson has demonstrated that he can pinpoint an urgent cultural issue and illuminate it with dazzling cross-disciplinary insights. Whether tweaking conventional wisdom in Everything Bad is Good for You, offering captivating new perspectives on the conflict between science and religion in The Invention of Air, or debunking skepticism about the significance of Twitter in a cover story for Time magazine, Johnson has commanded a prominent perch in the public discourse. Now Johnson bridges natural science, intellectual history, urban sociology, and cutting-edge technology to explore one of our most pressing cultural questions, and to offer persuasive, inspiring, and practical answers that readers can use to propel their lives and careers forward.

"An infectiously exciting writer…Steven Johnson is that rarest of commodities among twenty-first century public intellectuals…His is a questing, limber intelligence, eager to consider opposing arguments, explore new terrain, and notice underlying patterns he hasn't seen before." – Salon.com, reviewing The Invention of Air

Steven Johnson is the founder of a variety of influential websites – most recently, outside.in – and writes for Time, Wired, The New York Times, and The Wall Street Journal. With 1.5 million Twitter followers, he is widely regarded as one of the world's most perceptive and thought-provoking thinkers on new media and the evolution of information technology. His previous books are The Invention of Air, The Ghost Map, Everything Bad is Good for You, Mind Wide Open, Emergence, and Interface Culture.
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